ARC Specialty Coffee

ARC Specialty Coffee is a bold and contemporary coffee brand designed to feel confident, crafted and full of character.

I wanted the identity to reflect the richness and quality of specialty coffee while maintaining a modern, approachable feel. Through strong typography, a warm earthy colour palette, simplified logo variations and coffee-inspired graphic elements, I created an identity that feels distinctive and instantly recognisable.

The final brand brings together quality, simplicity and personality creating a strong visual identity that feels right at home within modern coffee culture.