Figured You Out

Figured You Out is a boutique bookkeeping brand designed to make an often traditional industry feel more approachable, elevated and personal.

I wanted the identity to feel professional and trustworthy, while moving away from the typical corporate look associated with bookkeeping. Through elegant typography, soft duck-egg blue and neutral tones, refined logo variations and playful icon marks, I created a calm and polished identity that feels both credible and welcoming.

The final brand positions Figured You Out as bookkeeping with a difference: personal, considered and beautifully put together.