Gympie Region Economic Summit

The Gympie Region Economic Summit brand was designed to feel bold, optimistic and connected to the region it represents.

I developed the identity around geometric forms that come together to create a subtle ‘G’, representing people, connection, land, water and the Gympie region. A vibrant palette of greens, blue and gold brings energy to the brand while connecting back to the local environment and the summit’s focus on growth and opportunity.

I extended the identity across custom graphic elements, patterns, signage, uniforms, lanyards and event displays, creating a flexible brand system that could come to life throughout the entire summit experience.