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Petrichor
Project type
Brand Identity
Date
May 2026
Location
Queensland
Petrichor by Julia is a botanical fragrance brand inspired by the quiet beauty of a passing sunshower and the connection between scent, memory and nature. The identity combines organic typography, earthy tones, botanical forms and atmospheric imagery to create a brand that feels calm, tactile and grounded.
Designed across fragrance packaging, digital touchpoints and supporting collateral, the visual system brings together soft patterns, natural colourways and playful handcrafted details to create an experience that feels considered yet beautifully imperfect.
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