She Is

She Is is a bold, vibrant and empowering brand centred around connection, collaboration and celebration. The identity was designed to capture the energy of women coming together, while creating a space that feels welcoming, confident and full of personality.

For the branding, I wanted to move away from a traditional corporate look and create something that felt fun, feminine and expressive while still remaining professional. I developed a playful visual identity using bold typography, a bright colour palette of pinks, oranges, creams and golds, and a collection of custom graphic elements and illustrations. The organic floral shapes, sparkles, patterns and hand-drawn imagery help bring warmth and movement to the brand, while the different logo variations allow the identity to remain flexible and recognisable across different applications.

I also considered how the brand would come to life beyond the logo, developing a cohesive system that could extend across digital content, printed collateral, merchandise and event materials. Every element was designed to work together to create an identity that feels energetic, memorable and distinctly She Is.

Ultimately, I wanted the branding to visually represent what She Is stands for: women supporting women, building meaningful connections and celebrating each other’s success.