Moore by Julia

MoorebyJulia — Personal Brand Identity

MoorebyJulia is my personal creative brand, bringing together my work across graphic design, branding, photography and visual storytelling. As the identity represents me as a designer, I wanted it to feel personal and expressive while still presenting my work in a considered and professional way.

The visual identity combines refined serif typography with handwritten elements, balancing structure with personality. A flexible suite of primary, alternate and badge-style logos was developed to work across my portfolio, social media and other creative applications while maintaining a consistent and recognisable presence.

The colour palette draws inspiration from the things that influence my creativity, including nature, travel and the outdoors. Warm browns and soft creams create an earthy foundation, while fresh blue and green tones bring a playful sense of colour. Custom illustrations, subtle patterns and curated imagery extend the identity further and give the brand a more personal, approachable feel.

The result is a visual identity that reflects who I am as a designer; thoughtful, creative and detail-focused, while giving me the flexibility to continue evolving the brand alongside my own creative practice.